LIVE SYSTEM ARCHITECTURE

Brand Signal Intelligence System

Automated detection of commissioning signals across 1,000+ top brands. Real-time monitoring, AI-powered scoring and multi-channel outreach.

1,000+
Brands
8
Signals
50+
Sources
4
LLMs
5x
Outbound
OpenAI GPT-4o
Claude AI
Perplexity AI
Grok (xAI)
Google News
LinkedIn
X / Twitter
YouTube
TikTok
PHASE 1
1,000+ Brands → Data Sources
LLM / AI Engines
OpenAI GPT-4o
Structured data extraction & JSON formatting
Claude Sonnet
Deep analysis, reasoning & outreach angles
Perplexity AI
Real-time news research with source attribution
Grok (xAI)
X/Twitter real-time sentiment & exec statements
Social Media & Search
LinkedIn
Profiles, jobs, posts
X / Twitter
Exec statements
YouTube
Content strategy
TikTok
Brand trends
Google News
Press & PR
Enrichment & Financial Data
Clay.com
100+ provider waterfall
Apollo.io
275M+ contacts
Hunter.io
Email finder
LeadMagic
Firmographic intel
NorthData
Commercial registry & financials (DACH)
Crunchbase
Funding rounds & investors
PitchBook
M&A & private equity
Automation & Infrastructure
n8n
Workflow orchestration
Make.com
Integration automation
Python
Custom scraper
Java
Backend processing
Clay Agents
Python Scraper
Make.com
n8n Workflows
Java Backend
PHASE 2
Signal Detection Engine
8 Signal Types
#1 Leadership ChangeHIGH
New CMOs, VP Marketing, Head of Brand.
LinkedIn → Google News → Perplexity → Python
#2 Brand Platform ShiftHIGH
Purpose campaigns, sustainability, repositioning.
Claygent → Claude AI → BrandWatch
#3 Sponsorship & PartnershipsMEDIUM
New deals in sports, music, art.
Google News → Grok (X) → SponsorPulse
#4 Content Studio ExpansionHIGH
In-house studios, entertainment divisions.
LinkedIn → Perplexity → Clay Templates
#5 Executive StatementsMEDIUM
CMOs at Cannes Lions, SXSW, Tribeca.
Grok (X) → YouTube → Claude
#6 Agency RFPsLOW
Agency review = new budget in play.
Google News → AdAge → Python
#7 Owned Media Build-OutMEDIUM
YouTube, FAST channels, podcasts.
Social APIs → Perplexity → NorthData
#8 Strategic PivotHIGH
M&A, turnarounds, new markets.
NorthData → Crunchbase → GPT-4o
Waterfall Logic
Each signal validated across multiple sources until all exhausted.
Multi-LLM
GPT-4o: extraction. Claude: analysis. Perplexity: news. Grok: social.
Stacking Logic
Multiple signals = cross-signal bonus multiplier.
Mapbox Geo
PHASE 3
Validation & Scoring
Scoring Model
Leadership
92
Content Studio
88
Strat. Pivot
75
Brand Platform
70
Exec Statement
60
Owned Media
55
Sponsorship
40
Agency RFPs
30
composite = Σ(score × weight) × recency × cross_bonus
Thresholds
≥80HOT — immediate outreach
≥60WARM
≥40WATCH
<40LOW
Red Bull
3 active signals
87
HOT LEAD
Leadership
92
Content Studio
88
Owned Media
65
Apollo.io
Hunter.io
LeadMagic
Clay Waterfall
PHASE 4
Contact Enrichment
Waterfall Pipeline
Clay
LinkedIn
Hunter
Apollo
Dropcontact
Snov.io
Lusha
RocketReach
Personal Data
Full Name
LinkedIn
Title & Start Date
LinkedIn
Business Email
Hunter → Apollo
Phone
Lusha → Kaspr
LinkedIn / X
Clay Native
Intelligence Layer
Career History
Clay + Claude
Thought Leadership
Claygent
Conferences
Perplexity
Commissioning Auth.
Claygent + LLM
Outreach Angle
Claude Synthesis
Smartlead
Calendly
HubSpot
Attio CRM
PHASE 5
Multi-Channel Outreach
5 Outbound Channels
✉️
Cold Email
Smartlead 3-touch
💬
LinkedIn DM
Connect + DM
📝
LinkedIn Post
Thought leadership
📞
Phone
Signal context
🎥
Video
Loom pitch
Example: Red Bull CJ Y.
1
Day 1Cold Email

Reference new role + Saville track record.

2
Day 2LinkedIn

Connection request + personal note.

4
Day 4Follow-up

Case study "5B" (Netflix). Propose intro call.

7
Day 7Engagement

LinkedIn comment + share relevant content.

10
Day 10Phone

Warm call with signal context.

14
Day 14Video

60s Loom: personal documentary pitch.

ROI
Brands
20–30/yr
1,000+/wk
Detection
Manual
Auto 24/7
Speed
Weeks
<48 hrs
Deals/yr
3–5
10–15+
Click a phase to expand
📅Qualified Meeting
Nike — VP Brand Strategy
📅Qualified Meeting
Red Bull — Head of Development
📅Qualified Meeting
Patagonia — CMO
📅Qualified Meeting
Adidas — VP Content
📅Qualified Meeting
LVMH — Brand Director
📅Qualified Meeting
Coca-Cola — Head of Studios
✓ QUALIFIED MEETINGS